20 Thank-You Note Templates to Show Your Clients You Care

November 18, 2020

In this age of technology, digital thank-you notes are gaining more acceptance. Yet, a card received via snail mail still excites the senses and is a thoughtful reflection of your time and effort. A handwritten thank-you note to your clients can help you stand out from the volume of digital communications. It is also a tasteful and sincere demonstration of your gratitude.

Some real estate agents may think that a thank-you note is only warranted at the close of escrow, but there are many opportunities to send thank-you notes to your clients. Use the messages below for inspiration, and customize each to fit your tone/voice. Among many things, please make sure your note is generous, specific, prompt, succinct, and personal.

After giving a listing presentationThank you for giving me the opportunity to speak with you about the benefits of allowing my company to service your real estate needs. I look forward to serving you and am committed to making this a rewarding experience for you.

When you secure the listingI want to take a moment to personally thank you for the opportunity to sell your house. I look forward to getting to know you, and am confident that we will accomplish the sale of your home as quickly and profitably as possible.

If you do not secure the listingThank you for taking the time to meet with me and considering my services. While I regret that we’re unable to work together at this time, I wish you all the success as you move forward with selling your home. Please stay in touch – I would be happy to answer any questions you may have about buying or selling in [your market area].

After showing your client’s homeIt was my pleasure meeting you and having the opportunity to show your home. You can be assured that I will do my best to help you find the perfect home and get you happily settled.

When they’ve selected you as their buyer’s agentI am honored and grateful that you’ve chosen to partner with me in your journey to find your new home. I look forward to working together and am confident we will have no problem getting you happily settled.

When you’ve sold their homeCongratulations! I’m so happy that we were able to generate a successful sale for you. It’s been a pleasure working with you and getting to know you. Please know that even though your home has sold, I’m still here to answer questions, offer support, and lend a hand in any way. Let’s keep in touch as you begin your new chapter in your new home.

Close of escrowIt has been a pleasure helping you get settled in your new home. We are sure you will enjoy many happy years in your new community! Please call me if I can be of service to you or any of your friends.

After you’ve met with a FSBOThank you for showing me your lovely home. I sincerely wish you the best of luck in selling it. If you should find need to employ a professional real estate firm, I would appreciate the opportunity to walk you through our service offerings and how we may exceed your expectations.

When you want to stay in touch – 

  • Happy House-a-versaryCongratulations on your home anniversary! One year ago today you purchased your home, and I hope you are as happy in it now as you were on the day you moved in. Did you know that since you moved in, the average median home price in your neighborhood has increased [X%]%?
  • If you’re curious about what your home is worth right now, I’d be happy to provide you with that information.
  • BirthdayI just wanted to reach out to wish you a very happy birthday! I hope your day is special and that you are able to celebrate with friends and family. I know it’s been a little while since we chatted, so if you ever want to get together to discuss the local market – or anything else – let me know. And, if you know of anyone looking to buy or sell real estate, I’d really appreciate it if you passed my information along to them.
  • Again, happy birthday – hope your day is the best!

If you’d like to hit the “easy” button when it comes to client touches, leverage SmartPlans in Command.

When you receive a referralThank you for referring [name(s)] to me. I truly appreciate your ringing endorsement. Know that I will do my best to meet their needs!

When you land a listing in the neighborhood[Client name], Thank you for allowing me to cater to your homeownership needs and being such an incredible member of the community. I am reaching out to let you know that a neighbor has decided to sell and has chosen me to help them in the transition. [Optional: A little more about me – insert one or two sentences about yourself]. If you have a friend or relative you’re hoping to bring next door, give me a call!

When your partner offers your client excellent service[Name of client] raved about their stellar experience with you! It is gratifying to work with someone dedicated to doing a good job. Your efforts are sincerely appreciated.

After a phone call with a perspective client or business partnerI appreciate you committing time out of your busy day to have a phone conversation with me. In today’s business world, time is precious. Rest assured that I will always be respectful of the time you invest as we discuss the possibility of [insert objective of your conversation].

After a client attends your virtual event Thank you for carving time into your schedule to join my [insert event name] at [insert date or time]. I appreciate your support and hope you found it [insert purpose of event: valuable, fun, informative]. If you have any additional questions about [insert topic], I am one phone call away.

When a former client offers you their business [Client name], Thank you for pouring your trust into me once again. It’s an honor to be able to help you as you embark on your next homeownership journey, and I look forward to guiding you through this process in a timely and hassle-free manner. Please shoot me a call or a text with any questions that might arise.

When you want to follow up with a client or prospect [Client name], Thank you for taking the time to chat the other day. I want to follow up on our conversation and see if there are any additional questions I can help answer. I look forward to connecting further in the future and wish you the best. In the meantime, I am one phone call away!

Expressing gratitude during the holiday season [Client name], This holiday season, I’d like to express my utmost gratitude for your [insert type of relationship: business, referral, friendship, partnership]. Thank you for allowing me to serve you and your family. If there is anything you need as we enter the new year, please do not hesitate to give me a call.

After a care call [Client name], Thank you for taking the time to connect earlier. I really appreciate the honest conversations we’re able to have. Know that I am here whenever a need arises during these ever-changing times.

When you receive a gift at close from a client [Client name], Thank you for allowing me to play a role in your homeownership journey and for providing such a thoughtful gift. I truly appreciate it. It was a pleasure doing business with you, and I hope you will consider making my business a part of your future homeownership process down the line. In the meantime, please let me know if I can provide any additional support to you and your family. 

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