These SmartPlans Take Leverage to a New Level

Published: Aug. 27 2019

Cultivating deeper relationships with your clients can be challenging; especially amid a hectic calendar of listing appointments, showings, and meetings. SmartPlans is here to help by automating the functionary aspects of your business so you can get more time on your calendar to focus on being the fiduciary your clients need.  

At its core, SmartPlans is a workflow management tool that does the heavy lifting by working in tandem with other applications within Command – Keller Williams’ end-to-end operational system. In a few easy clicks, drags, and drops, SmartPlans allows you to automate listing checklists, marketing touchpoints, drip campaigns, and more. The result? More time to provide personal attention to your database (whether 10 or 10,000) and fewer deals that slip between the cracks.

Five pre-built SmartPlans are available for use right now:

1. Neighborhood Nurture (Monthly, Bimonthly)

Target audience: All contacts

Duration: Indefinite

Share relevant neighborhood data in real-time with the Neighborhood Nurture SmartPlan in Command. Why does this matter? Keller Williams researchers discovered that when agents provide information that is organized by neighborhood, client engagement increases roughly 300 to 400 percent. This fully customizable and automated SmartPlan allows agents to send hyperlocal neighborhood data via email to current and future clients through beautifully designed communication pieces on a monthly or bimonthly schedule. It’s never been easier to be the local expert.

2. Quarterly Call

Target audience: Clients/Leads

Duration: Indefinite

Go ahead and admit it, even with the best of intentions, quarterly calls to your database sometimes fall off the radar. With the Quarterly Call SmartPlan, you will be reminded to connect with your database every 90 days. This workflow takes the guesswork and stress out of scheduling those calls that matter most. With regular communication, you will be a familiar and trusted name clients can easily contact because they have your email, call, or text right there.

3. Midterm Nurture

Target audience: Conversion contacts

Duration: 3-6 months

For the recently met contacts added to your database, this SmartPlan delivers your real estate-specific expertise in two-week interval messaging over 3-6 months, which can be customized around each contact’s specific needs. It’s a great way to strategically automate your communications so they remain consistent but don’t feel automated and generic.

4. Long-Term Nurture

Target audience: Conversion contacts

Duration: 6-12 months

As days pass by, you don’t want your database to as well. Stay top of mind with this eight-step plan that allows you to schedule regular check-ins with contacts over the span of six months. Beginning with the Monthly Neighborhood Nurture, this SmartPlan will connect with your contacts every 10 days by call reminders, automated emails, and texts, increasing conversions and maintaining consistency that makes the difference between someone they used to know and someone they still do.

5. 8 x 8 New Contact Engagement

Target audience: New contacts

Duration: 8 weeks

As described in The Millionaire Real Estate Agent, a touch campaign is a series of systematic, consistent, and purposeful contacts with people in your database, which convey your value and keep you top of mind. A touch can be a call, text, personal visit, email, newsletter, or market report. Similar to the Midterm Nurture SmartPlan, an 8 x 8 is a touch campaign designed for newly met contacts in your database, but is delivered more frequently. This plan helps you build relationships with new contacts right away and win the real estate “mind share” battle.   

The list doesn’t stop here.

Coming soon: Happy Birthday SmartPlan, Holiday Greeting SmartPlan, and Fully Customizable SmartPlans.

The KW development team is working around-the-clock with agents, generating new functionalities and SmartPlans to take your business higher.

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Get started with SmartPlans:

  • Upload: Upload your contacts into Command and input as many details as possible. SmartPlans will not work until your contacts are in the system.
  • Tag/Group: Use customized tagging and grouping. The more organized your contacts are, the easier it’ll be to segment and assign the most appropriate and relevant SmartPlans to each contact.
  • Assign: Assign a SmartPlan to your contacts. As activities within a SmartPlan get set off, the contact record will update in real-time. This means you’ll be able to see which SmartPlan a contact/lead received and what the last touch was the minute you click into their record.
  • Follow Through: As with things that matter, success is in the follow-through. As reminders come your way, take action and leave detailed notes for yourself, which are also saved to your contact’s record when Command prompts.
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