Just above Atlanta, where the North Georgia mountains and Lake Lanier are home to many of metropolitan Atlanta’s families, active empty nesters, and seniors, Holli Clem has closed $111 million in real estate deals in less than five years. At the end of the third quarter of 2021, she’s already successfully conducted $34 million in business. Now; as a top agent who has racked up a slew of accolades (including #1 Individual Agent Overall for Production for the 400 North Association of REALTORS® and Top 1% globally, and the RealTrends list of America’s Best Real Estate Professionals by Volume and Units Sold); Clem is ready to take her business to the next level by making the move to Keller Williams from Berkshire Hathaway HomeServices.
Clem joined the Keller Williams Atlanta-South Forsyth Market Center in September 2021, and is eager to build and improve on the processes that, while admittedly getting the job done, have not given her the work-life balance or margin she desires. Within her business, she is the sole salesperson with help from two full-time assistants and two part-time associates, and her heartbeat is using her experience and skills to guide her many clients through the intricate real estate process. “Now that the market seems to be normalizing, I decided that I want to head in a different direction,” she says of the move to KW. “I want to cultivate more of a business-building mentality versus a transactional mentality. I want to continue to be a great real estate agent, but I also want to build a great business.”
After finishing college and securing a series of licenses in financial services, Clem spent some time as a financial principal at a broker/dealer. When her husband took a new job around the time their daughter turned 1, she decided to stay home with her, and later, a son … for the next 22 years. Clem credits those two decades as a stay-at-home mom with preparing her well for her most recent role as a nationally ranked top-performing agent.
“I’m grateful for the opportunity to be home to help manage the household while my husband focused on his work. We moved across state lines every few years as my husband took new positions, so we had to learn how to stage and sell a home, research and buy a new one, and then acclimate to new schools, new neighborhoods, and new service providers. It gave me an authentic understanding of what my clients go through as they prepare to buy, sell, and move.”
Five years into her Realtor career and with her transition well under way, Clem is already diligently learning Command to help her better connect with her clients so she can fulfill her top goal to “make sure they are well represented and protected in this fast changing industry.” She continues, “It is so important that a Realtor can consume and interpret data regarding the local market, while negotiating terms and mitigating risk.”
Clem is excited about the future. “I feel like I can be better and do better. So that’s my first goal. My second goal is to really firm up where we want to go. Do I want to build a big team? Or am I happy with my current level? My goal is to maintain and potentially grow, but to gain balance, because we want to be able to enjoy the fruits of our labor, right? Keller Williams is known for its processes, models, systems, and training to help me get that leverage. That’s what I’m here to figure out.”