New York City native and Realtor Alana McIntosh helps residential and commercial clients, whether they’re selling a small studio or buying a multimillion-dollar commercial building. A top producer, she’s been successfully navigating the multifaceted New York City market for 10 years, and thrives on executing complex deals. Her firsthand experience as both an investor and licensed property manager, paired with her industry expertise, make her an ally for her clients, which reflects in her extensive repeat and referral business.
McIntosh fell into real estate by accident when she struck up a conversation with the broker who was showing her some apartments in up-and-coming Brooklyn more than a decade ago. Even in the devastating housing recession, he was thriving. A discussion about his commission piqued her curiosity enough that she made a big leap from fashion design to her second satisfying career as a Realtor.
Since then, she’s worked at Corcoran, Douglas Elliman, and Compass. She made the calculated move to Keller Williams in June 2019. She was attracted to KW for a number of important reasons: its powerful brand and pervasive international presence, the tried-and-true models and systems, the 180,000-associate-strong network of worldwide colleagues, the entrepreneurial support, and the enterprising culture.
More than 90% of her business is word of mouth. McIntosh says the trust she has earned from her clients is directly related to how much purpose and passion she finds in her work. She considers it her honor to be an integral part of her clients’ major life decisions.
“I love what I do! I get to be an important part of someone’s historical purchase, which is likely their single biggest lifetime purchase. It’s so gratifying. Without being cliché, I’m an integral part of my clients’ circle of life: marriage, kids, divorce, death, and all the directions that life takes people. Through all the ages and stages, I make sure my clients know that we’re in this together. I have their best interests at heart.”
In a fast-moving city and industry where standing out from your competition matters, McIntosh is excited about her future with Keller Williams. The wealth of resources available will help her fine-tune her processes, grow her well-established database, embrace new lead generation systems, and secure the crucial competitive advantage. She adds, “The sky is the limit! The possibilities are endless, and I’m ready to take my business to the next level.”