Denise Gifford

Published: Feb. 14 2019

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When Gary Keller wrote The Millionaire Real Estate Agent in 2004, it was a game changer for many in the industry who didn’t know what they weren’t doing. In other words, they weren’t following the systems and models that allowed them to run their business like a business. Those same proven models established in MREA form much of the foundation of Keller Williams – and they are reflected in the educational, coaching and leverage resources offered to this day.

Ready for Models and Systems

These models and systems are part of what initially drew Denise Gifford of Middletown, Ohio to the company. “I was with Coldwell Banker and I was completely happy where I was. I didn’t really know what I was missing,” she explains. Then, after meeting with Sarah Close of the West Chester, Ohio market center, she discovered the things she didn’t know she wasn’t doing.

Immediate Benefits of Gifford’s Move

“I could sell a lot but I had no idea what my profit was,” Gifford says. “My coach wasn’t really coaching, he was just patting me on the back … He wasn’t challenging me or giving me new goals.” In contrast, the models and systems that run through Keller Williams allow Gifford to quickly know her numbers, accelerate her production and most importantly, scale up through leverage.

With a growing team and pipeline, the benefits of joining Keller Williams have been immediate for Gifford.

“It’s a huge time saver. I’ll be able to spend more time with my two kids.”

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