Jeffrey Johnson of Colorado Springs, Colo., had been looking to Keller Williams for inspiration for a while before he officially joined in November 2017. While at RE/MAX, Johnson found wisdom in Gary Keller’s The Millionaire Real Estate Agent. “It blew my mind and rocked my world with just a simple statement: ‘You only hire empire builders,'” recalls Johnson, whose team closed 367 transactions in 2017. After finishing the book, he attended Family Reunion for the first time. “Between those two things, it changed the entire way I ran my team,” he says.
Eventually, Johnson realized that a change of brokerages was in order. “I had nothing negative abut RE/MAX, but it was all just better at Keller Williams,” he says. “When I stopped and thought about what had gotten me to where I am, RE/MAX had nothing to do with it. I wasn’t even with Keller Williams, and Keller Williams had a whole lot to do with it.”
“IT’S LIKE NESTING DOLLS – YOU TAKE OUR TEAM, FIT IT INSIDE A MARKET CENTER WITH THE SAME VALUES, PUT THAT FRANCHISE WITHIN A CORPORATION WITH THE SAME CULTURE AND VALUES, AND IT’S JUST AWESOME.”
Johnson’s team posts more transactions than anyone in Colorado, but adding to those numbers isn’t what drives him. “The culture of God, family, and then business is what attracted me to Keller Williams, because that’s how I run my team,” Johnson says. “I keep seeing the whole. It’s like nesting dolls – you take our team, fit it inside a market center with the same values, put that franchise within a corporation with the same culture and values, and it’s just awesome.”
Community giving aligns with Johnson’s values, as well. His team gives close to $20,000 annually to local charities, with foster care as the main beneficiary. “The really big thing for me was the heart behind the people higher up in Keller Williams and how much they give back,” he says. “That’s our heart as well, and we want to surround ourselves with people like that.”