Home to 188,121 agents worldwide (173,274 in the United States and Canada, and 14,847 outside of those areas), Keller Williams has achieved significant growth and continuously topped franchise and corporate culture rankings, not just within Q4, but throughout the year. This year’s results are a testament to the drive, hard work, and heart of agents and associates throughout the ecosystem. It takes a village. And, according to kwx CEO Carl Liebert, in 2021, this village was able to change 1.3 million client lives in 2021.
“We brought 1.3 million people home,” Liebert says. “In the midst of a hypercompetitive market, 2021 was absolutely a record-breaking year for us,” he adds. “With historically low inventory rates, finding a home has been really challenging in the last year.”
With the release of these results, Keller Williams agents and associates have every reason to be proud of their hard work. According to KW president Marc King, in 2021, they set all-time records in 21 metrics. “And, we’re very proud to report our gross commission income per agent reached $77.8 thousand in the fourth quarter of 2021, which is a 72% increase over the last decade,” he adds.
“Right now, the median agent gross income in our industry for real estate agents is $43,330,” King says. “When you’re doing the right things, everyone wins.”
A Year of Record-Breaking Achievements
As the world’s largest real estate technology franchise by agent count, as well as the No. 1 in units and sales volume in the United States, KW and its agents excelled in 2021, gaining market share and continuously performing at the highest level.
United States and Canada (production in YE 2021)
- As of December 31, agents closed more than 1.3 million transactions, up 9.9% over YTD ’20.
- Agents closed $532.2 billion in sales volume, up 30.6% over YTD ’20.
- Agents took 728.9 thousand new listings (new market inventory), up 2.2% over YTD ’20.
- Agents wrote 1.5 million contracts (projected closings), up 7.8% over YTD ’20.
- Contracts written volume was $576.6 billion, up 28.1% over YTD ’20.
“We are very proud of our continuing market share gains in the U.S. and Canada,” said Jason Abrams, head of industry, kwx. “The COVID shutdowns in early 2020 allowed for a significant influx of pent-up housing demand to hit our agents in Q4 of 2020.”
Keller Williams Worldwide Momentum (production outside of the U.S. and Canada in YE 2021)
- As of December 31, agents closed 63.6 thousand transactions, up 57.8% over YTD ’20.
- Agents closed $12.1 billion in sales volume, up 88.7% over YTD ’20.
- Agents took 107.8 thousand new listings (new market inventory), up 17.6% over YTD ’20.
- Agents wrote 74.6 thousand contracts (projected closings), up 46.6% over YTD ’20.
- Contracts written volume was $10.9 billion, up 69.9% over YTD ’20.
“No one predicted the challenges of 2021, yet our international operations are thriving and we’re growing at a faster clip than ever,” said William E. Soteroff, president, KWW. “And, that’s due to a steadfast commitment to our values and principles and to providing the industry’s best agent training.”
Outside of the U.S. and Canada, KWW’s regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Cyprus; Czech Republic; Dominican Republic; Dubai, UAE; France; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Serbia; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Thailand; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.
Training & Culture
Between top industry accolades, and the launch of new platforms, resources, and worldwide regions, Keller Williams has not only proven its commitment to its agents and culture – but has received reinforcement from third-party players.
- In October, Forbes ranked KW on its annual list of World’s Best Employers 2021.
- In October, KW won an Inman Innovator award for ‘Podcast of the Year 2021.’’
- In October, Franchise Times featured KW on its annual list of Top 400 Franchises 2021.
- In October, Franchise Business Review featured KW on its list of Best Franchises for Veterans 2021.
- In October, KW and Hergenrother Realty Group partnered to launch Livian, a people-first real estate platform for high-producing expansion teams.
- In November, KW unveiled the KSCORE, a national, first-of-its-kind, fully-digital real estate training program, in partnership with Kaplan.
- In November, KW unveiled KW Military, to recognize, honor and provide focused value to the U.S. military community via a robust suite of real estate and financial services.
- In November, Forbes ranked KW on its annual World’s Top Female-Friendly Companies 2021.
- In Q4 ’21, Keller Williams Worldwide welcomed new regions Suriname and São Paulo, Brazil.
- In December, KW launched the Command App for all KW agents.
“We continue to aggressively innovate on behalf of our market centers, agents and consumers,” said Chris Cox, chief technology and digital officer, kwx, the holding company of KW. “With the release of Command App in December, we’re again seeking to further empower our agents with real-time actionable insights to drive their businesses’ growth.”
“In the 75 days since launch, we’ve seen incredible adoption from our agents,” said Cox.
The Best Is Yet to Come
2021 was a year of advancements, of accolades, of moving the needle within the real estate industry. Moving forward, we can’t wait to see what’s in store.