Use the Media as Leverage to Tell Your Story

July 12, 2018

The pool of qualified real estate agents is growing by the minute. The U.S. Bureau of Labor Statistics estimates 469,000 brokers and agents by 2026 – a 6 percent increase from 2016. This means buyers and sellers will continue to have dizzying amount of options when it comes to who they would like to do business with. If you’re hoping to stand out from the crowd, you will have to pull out all the stops when it comes to marketing. Media coverage can give you a big boost!

What is great media coverage?

In short, great media coverage amounts to your name appearing in the news.

“Agents do a wonderful job of marketing themselves,” says Darryl Frost, public relations strategist at Keller Williams Realty International. “But oftentimes, the media component is missing. When people see you commenting on business growth, real estate issues and housing trends, your brand as a local expert gets stronger. The media is your LEVERAGE to tell your story.”

The benefits of media coverage go further than brand building. If you execute strategically, the media can be an effective lead generation tool. Watch as Frost goes into more detail in this video.

Your questions answered

  • What is the best type of media coverage for my business?
  • How do I build relationships with the media that result in coverage?
  • What is a pitch? What is the recommended pitching method?
  • What is ‘bad’ public relations?
  • What value does a publicist bring to my business?

Lost for words?

Download our pitching samples

These are tried-and-true pitches that have landed Keller Williams in major media publications. Follow the KW Media Room on KWConnect for a full list of articles and to be notified of press coverage.

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