RED Day: Everything to Know About KW’s Annual Day of Giving Back

Ada Ciuca| April 19, 2022

Every second Thursday of May, Keller Williams agents, leadership members, and associates step away from daily business duties, proudly donning their red KW gear, and venturing into the communities they serve with three goals in mind: renew, energize, donate.

Widely known as RED Day, this annual day of service took shape in May 2009 in celebration of Keller Williams board member Mo Anderson’s birthday. Thirteen years later, it continues to grow in momentum as the Keller Williams family unites under a shared commitment to philanthropy. This year’s RED Day will take place on May 12.

A Legacy Worth Leaving 

Keller Williams’ mission is one rooted in building a big life for yourself and those around you: build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. Pouring into their communities goes beyond just business for Keller Williams agents. In fact, it is an essential part of the company’s culture.

Throughout the years, associates have built homes from the ground up, gathered and distributed food to those in need, organized relief efforts in the face of natural disasters, and raised tens of thousands of dollars for charities near and dear to their hearts and the hearts of their communities.

If you are getting involved with your first-ever RED Day, check in with your leaders to see what your office has in store – and feel free to bring your own ideas and passion to the table. On the big day, show off your KW red, both during the event and on social media by adding the #KWREDDay hashtag to your posts.

Showing Up with a Servant Heart, Rain or Shine 

No matter the uncertainties the world has thrown our way, Keller Williams agents have responded with swiftness and grace. In the face of a military invasion, natural disasters, and a global pandemic, associates show up with a servant heart seven days a week, 365 days per year. On RED Day, this spirit of service is further amplified.

In 2020 and 2021, associates focused on delivering meals, PPE, and notes of encouragement to frontline workers, providing essentials to the homeless community, and hosting telethons and Zoomathons in support of local charities, among other initiatives.

This year, part of the RED Day efforts will include a campaign aiming to raise $1,000,000 for Ukraine relief efforts.

Related reading: On the Frontlines: KW Worldwide Agents Come Together for Ukraine

How will YOU be celebrating RED Day? Here are a few tried and tested ideas to get you started. All you need is a servant mindset and a contagious, positive attitude!

  • Write letters of appreciation to those who have served your community on the front lines throughout the pandemic.
  • Host a charity run. 
  • Organize a food drive or donate to your local food bank.
  • Find local causes to support in-person or donate to online.
  • Set a donation goal for a local organization and create a social media campaign to help you reach the goal.
  • Host a RED Day parade and spread neighborhood joy.

Get Involved 

Ready to give where you live? Learn more about this year’s event, and access branding assets, signage, and social media graphics below.

Celebrate RED Day

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  • BERNADETTE Aggen says:

    Would like to get involved as an affiliate who would I contact?

    • Ada Ciuca says:

      Hi Bernadette,

      Would you mind sharing some additional information? Which KW market center are you affiliated with? That would be your best point of contact!

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