Lead generation doesn’t have to be complicated. Wherever people are, there is an opportunity to find a prospective customer. Successful real estate agents know this – and they’re always on the lookout for a good lead. Sometimes, this might take some effort and creativity. Other times, your leads might be hiding in the most obvious place.
In KW MAPS Coaching’s BOLD Pivot experience, students are challenged to time block and call 100 contacts within a week. Some agents decide to take the challenge a step further and vow to have 100 real estate conversations within a single day. Making these contacts might seem like a daunting task, but all it takes is a few lead generation ideas to get the wheels in motion.
Some of these methods may already be on your radar, and some you might never have thought of. No matter your initial reaction, consider the possibilities. Ask yourself what 100 contacts could do for your business, and give it a go.
The best way to start is to choose three lead generation methods to focus on. Set goals for each, create action plans, and track your results. And, if you choose to lead generate through events, make sure to maintain the recommended social distancing and safety measures or, if possible, keep things virtual. If you are putting together a virtual event through video conferencing, don’t forget to set in place settings that will require users to provide an email address in order to access the content.
Increase your contacts per day through …
1. Prize giveaways (KW agent Ashley Wilson hosted a Mother’s Day giveaway, advertising a free Dyson hair dryer to be given to the 100th caller. Within two hours, she gathered 100 new contacts for her database).
2. Virtual classes you attend and host
3. Virtual socials you attend/host
4. Virtual homeownership seminars
Or, by reaching out to:
5. Financial advisers
6. Homeowners associations
7. New home-builder reps
8. Building co-owners
9. College alumni associations
10. Counselors
11. Certified public accountants
12. BNI: Business Network International
13. Mortgage companies
14. Title companies
15. Inspectors
16. Appraisers
17. Moving companies
18. Charities/Service organizations
19. Relocation companies
20. Local government administrations
21. Human resource directors
22. Apartment representatives
23. Local media
24. Virtual community groups (specific to the neighborhoods you’d like to grow in)
25. Realtor associations
Now, it is time to pick your top three sources and get to work. For additional inspiration, dive into our lead gen library!
Curious about BOLD Pivot? Learn more below.
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