Creating Command

Jennifer Timm|Published: Aug. 7 2019

My background is in corporate IT, and I’ve been with Keller Williams for about five years. I joined the company because I loved Gary Keller’s vision.

Headshot Jennifer Timm

Over the last few years, I’ve watched Gary bring that vision to life. It’s all about the consumer experience and creating a single source for our clients as they move through the homeownership journey. I’ve been lucky to be a part of this vision by actively helping to shape our game-changing technology through Labs.

At first, I remember thinking to myself, how on earth will we get where we need to be given where we are now? As someone with a background in tech, I understood the challenges. I was amazed at and impressed with the approach that Keller Williams ultimately decided to take: tech developed by agents, for agents. Agents working side by side with brilliant technologists is such a winning combination.

A revolutionary approach

As a Labs advisory committee member, I’ve seen Keller Williams’ approach in action, and it’s inspiring and energizing. I regularly make suggestions and give input to help develop our transformative technology. Then, I see my suggestions come to life. I can touch them and use them. This is truly a revolutionary approach to developing new tech.

I was eager to use Command and I jumped in to be a part of the journey from day one. I found that I just wasn’t using my existing CRM at a high level because it was so complex. My focus is international, and I couldn’t customize my CRM to fit my needs. That was increasingly becoming a problem.

I see my suggestions come to life. I can touch them and use them. This is truly a revolutionary approach to developing new tech.

So, I transferred my entire database into Contacts as soon as I could. In Contacts, I can plug in international phone numbers and addresses. It was an opportunity to ensure that the international side of my business will be able to flourish.

So far with Command, I’ve:

  • created tasks for my contacts
  • put my entire database into Command’s Monthly Neighborhood Nurture SmartPlan
  • played around with creating SmartPlans

I’ve also been learning to use Kelle as a mobile assistant. Once your contacts are in Command, you can make phone calls and log your interactions through Kelle. It’s been an amazing experience.

Time to take Command

Seeing these great results has made me excited to share my own experience with other agents. It’s that passion that’s driven me to become a tech ambassador.

Command can be overwhelming at first. Like anything, there is a learning curve whenever you experience something new. It’s important to break it down into smaller bits of information. This isn’t something you can just pick up from a five-slide PowerPoint presentation. When agents learn how to use our new tech in a hands-on, interactive way, it’s fun and exciting.

So, what have I personally done to help?

I started hosting hands-on tech workshops for agents in our market center. I do them twice a week and each session is about an hour long. I start each of my workshops with a problem. What’s a pain point that agents are having? Then, together, we solve it.

Seeing these great results has made me excited to share my own experience with other agents.

For example, we create a Facebook ad through Campaigns or an Opportunity.  By the end of the session, agents feel empowered and like they’ve accomplished something great for their business. These workshops are really helping.

Every day, I wake up feeling excited about how Keller Williams is disrupting the real estate industry. I know Command is going to help us all transform our businesses for the better. It’s an enthusiasm I’ll continue to share. I want to make sure that none of our agents get left behind. As the industry embraces technology more and more, learning about and adopting these new tools truly is crucial to keeping up.

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