By making the shift to San Antonio for Mega Agent Camp 2025, KW is breathing fresh energy into its flagship training event. Here’s everything you need to know to make the most of Mega Agent Camp this summer.
Mega Agent Camp: Where Real Estate Mastery Takes Center Stage
If you’ve ever wondered what happens when thousands of ambitious real estate professionals gather in one place to share their best strategies, systems, and stories, Keller Williams’ Mega Agent Camp (MAC) is your answer. MAC has long been the industry’s leading agent education and training event, where top producers openly share the playbooks behind their success.
Happening Aug. 11-14 at the Henry B. González Convention Center in downtown San Antonio, MAC25 attendees will discover exactly which systems are creating consistent results in today’s market. Unlike typical real estate conferences where speakers deliver rehearsed presentations, MAC centers on authentic mainstage conversations with more than 100 top-producing agents. These aren’t theoretical discussions — they’re detailed breakdowns of what’s working right now in real estate markets across North America. Gary Keller leads panel discussions on leads, listings, leverage, wealth, and health, alongside Jay Papasan, Jason Abrams, and other KW greats, so you’ll leave with insights and action steps designed to make a huge impact in your business.
Why San Antonio? A Fresh Setting for Fresh Ideas
After years in Austin, MAC is embarking on an exciting new chapter in San Antonio — a city that offers a perfect blend of accessibility, culture, and amenities. The newly renovated convention center, located in the heart of downtown, sits just steps from the legendary River Walk. That puts MAC attendees in the heart of San Antonio’s most vibrant district.
“San Antonio offers the perfect balance of professional atmosphere and cultural energy,” says Scott Malouff, team leader at Keller Williams® Realty Heritage and a longtime advocate for his city. “The River Walk creates natural opportunities for meaningful connection — something we all know drives our business forward. You can have a productive mastermind session overlooking the water, then immediately transition to experiencing authentic local culture.”
A 15-mile urban waterway lined with restaurants, shops, and hotels, the River Walk serves as a natural extension of the convention center. After intense learning sessions, these picturesque pathways provide an ideal setting for gatherings or one-on-one conversations with potential referral partners.
“The best business relationships I’ve formed came from MAC after-hours conversations,” notes Malouff. “In San Antonio, you can easily gather a group for dinner at one of the River Walk restaurants like Boudro’s or Acenar, then continue the conversation during a river barge tour. These shared experiences build deeper connections than typical networking.”
For those seeking to maximize every minute, consider these strategic San Antonio spots for business-building:
- The Pearl District: This revitalized industrial area offers sophisticated dining and boutique shopping, perfect for client appreciation events or team-building activities.
- Southtown Arts District: The walkable streets of Southtown provide a creative setting for breakthrough thinking and market differentiation discussions.
- Historic Market Square: When you need visual inspiration for marketing concepts, this vibrant Mexican marketplace delivers color, energy, and cultural authenticity.
San Antonio Essentials: Unique Character Makes a Difference
While the convention center serves as MAC’s hub, San Antonio’s distinctive offerings create the perfect backdrop for your experience.
“What makes San Antonio special is its authenticity,” Malouff explains. “Unlike cities that feel like they could be anywhere, San Antonio has preserved its unique character. That authenticity resonates with our profession — the most successful agents are the ones who’ve embraced their authentic selves, rather than trying to fit a cookie-cutter mold.”
While you’ll have a packed schedule at MAC, you’ll want to put at least one of San Antonio’s famed historical sites or top eateries on your calendar.
Explore These Famed San Antonio Landmarks
- The Missions: San Antonio’s five missions were established between 1718 and 1731, and The San Antonio Missions National Historical Park is the only UNESCO World Heritage Site in the state of Texas. The famed Alamo is just a five-minute walk from the convention center.
- San Fernando Cathedral: One of the oldest cathedrals in the U.S., the evening light show is spectacular.
- Arneson River Theatre: Just a block from the convention center, this historic theatre, located in the La Villita Historic Arts Village, is the perfect outdoor venue to watch a live musical or dance performance.
Pull Up a Seat at A Local Dining Hot Spot
- Breakfast/Coffee: Visit Commonwealth Coffeehouse or Bakery Lorraine for morning fuel.
- Lunch: Stop into La Gloria for authentic Mexican street food, or Schilo’s for historic German deli fare.
- Dinner: Drop into Boudro’s for Texas bistro cuisine on the River Walk, or Cured at Pearl for charcuterie and craft cocktails.
- Late Night: Spend an evening at Jazz, TX for live music and ambiance, or The Esquire Tavern to see the longest wooden bar in Texas.
Your Next Move: Secure Your Spot at MAC
As the real estate industry continues to adapt to changing consumer expectations and economic conditions, MAC25 will feature agents who’ve not just survived but thrived through recent market shifts. If you’ve never attended MAC before, you’re in for a transformative experience. Registration for Mega Agent Camp 2025 is now open, with Tier 1 pricing available for a limited time. Securing your spot early not only saves on registration costs, it can help you secure the best hotel rates and restaurant reservations.
As you walk the historic streets of San Antonio, you’ll be reminded that real estate — at its core — is about creating spaces where life happens. There’s no better place to reinvigorate your business than a city that so perfectly blends history, culture, and innovation.
Find Out More About MAC25