When it comes to staying top of mind with your clients, social media is essential, especially now. In an increasingly digital world, your clients – like you – are looking for encouragement, ways to keep spirits high, tips for cutting expenses, and valuable advice for navigating this new normal. To help you showcase your value and stay connected to your sphere, we’ve put together 10 client-facing social media posts below. Copy and customize with any specific messages you’d like. And, if you’re a Keller Williams agent, pair select tips with these graphics in Designs.
Happy posting!
Post 1: How to Help if You’re Feeling Helpless
Inspire and encourage your sphere to turn kindness into action during this time with the following copy.
You’re helping slow the spread of COVID-19 by social distancing and washing your hands, but may want to do more. Thankfully, there are many ways to lend a hand during these challenging times.
<Select two points below to add to your post and, if you’re a KW agent, download and attach the accompanying graphic.>
- Procure personal protective equipment (PPE) and donate to various national and local organizations.
- Sew cloth masks for hospital workers. Many patterns are available online.
- Support your favorite local businesses by using curbside pickup and delivery and/or purchasing gift cards. Share on social media to bring awareness.
- Send a warm message to those on the front lines – healthcare workers, those working an essential job, allies/advocates, etc.
Post 2: Staying Connected While Social Distancing
Use the following post to fuel your clients’ creativity with ideas to stay close to family/friends in the world of social distancing.
Social distancing can certainly feel isolating, but it doesn’t have to be. Here are some creative ways to stay connected to family and friends while putting safety first.
<Select two points below to add to your post and, if you’re a KW agent, download and attach the accompanying graphic.>
- Host a virtual happy hour through your video-conferencing software of choice.
- Put your talents on display on social media. Whether it’s a concert/performance, workout class, or a panel discussion, those around you could benefit from your talents.
- Host a virtual game night with friends and family.
- Take part in social media challenges or create your own.
- Organize a watch party/club, similar to a book club.
Posts 3, 4, and 5: Stretching Your Dollar
Personal finance is paramount during a shift. Here are three quick-and-easy posts to help your clients stretch their dollar.
Looking to curb costs? Set a new food budget. You may have to cook differently for a bit, but it will be worth it.
Step 1. Create your budget.
Step 2. Select which meals you’d like to cook for the week and gather ingredients.
Step 3. Prep your meals all at once to save time and avoid food waste.
On social, don’t be shy about muting or unfollowing the brands that make you want to shop. Still feel like shopping? Try an online buy/sell/trade.
Have more than one car? Change the status through your insurance company. Designate one car as the one you’ll use to run necessary errands, and one that will only need to be insured as a car in storage/parked.
Post 6: Keeping Kids Busy
Everyone is looking for ways to keep the kids occupied and happy! Show off your creativity with the post below. And, if you have kids at home, don’t be shy to share your ideas!
Quick tips if you have kids at home: When schoolwork runs out, turn the world into their art studio, their science fair, and their very own publishing house. Chalk time is always fun when the weather’s nice, “will it float” experiments stoke curiosity, and reading books then writing an editor’s review will make the time fly!
Posts 8, 9, and 10: Manage Screen Time
Studies show how staring at your screen for extended periods of time can hinder sleep, interfere with creativity, and much more. Help your clients kick the endless scrolling habit with some self-care posts below.
Notice those moments when you pick up the phone and start scrolling out of habit. What is one beneficial behavior you can replace it with? The next time you find yourself scrolling, replace the behavior with a stroll, a quick meditation, or a stretch.
Commit to one social media-free day per week. During this time, step away from technology and focus on solo or family activities that make you happy (and don’t strain your eyes).
Pinpoint the apps you find to be the most time-sucking and adjust your settings for each. Disable any audio notifications or distracting badges and banners, ensuring that your attention will not be drawn to these apps unless you specifically choose to open them.