Keller Williams Expands to Malaysia

Celesta Brown| July 23, 2019

Adding to its phenomenal international growth, Keller Williams Worldwide announced that one of Malaysia’s top real estate companies, the Reapfield Group, is joining the Keller Williams family. With an award-winning 35-year history, and more than 800 agent-entrepreneurs throughout Southeast Asia, the Reapfield Group will morph into KW Malaysia.

Founded in 1984 by David Ong, the Reapfield Group’s 11 offices are a fixture all over the Klang Valley and Penang, attracting high-potential agents and professionals with an emphasis on building and training strong leaders. The company dominates local and international real estate projects in residential, industrial, and commercial markets, yet elevates long-term business relationships over property transactions.

We’re excited to be welcoming David and his amazing leaders in Malaysia to our KW global family,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of Keller Williams.

“David’s leadership team brings with them decades of experience growing an agent-centric brokerage model that’s in near perfect alignment with KW.”

The partnership is KWW’s 38th region and marks Keller Williams first expansion into Malaysia.  From its branding to its mission, values, and culture, Reapfield’s resemblance to Keller Williams’ belief system is striking. Like KW, character and personal development are core values at the Reapfield Group, where they instill In God We Trust, In Family We Cherish, In Business We Excel.

“We stand amazed at how well the belief system is instilled and implanted in the people at Keller Williams. We were drawn to the consistency that we saw. That Keller Williams’ people wholeheartedly seek to live an uplifted life, personally and in their businesses, really resonates with us,” said Jonathan Lee, the Reapfield Group’s chief operating officer.

After an initial meeting with Keller Williams nine years ago and watching the company double its agent count since then, Ong knew the time was right to “ride on the shoulder of an industry giant.” The company’s technology transformation and commitment to equip and bring agents closer to the market solidified the decision.  

“Globally, things are changing so fast. The need to evolve and adapt is continuous. There’s no need to go it alone. We’re so proud to partner with a company that has the kind of forward mentality that Keller Williams does. We need that leadership they bring and feel the time is perfect to leverage our efforts, join with the industry’s foremost leader, and engage on their growing real estate smart cloud platform.”

“We’re so proud to partner with a company that has the kind of forward mentality that Keller Williams does.”

David Ong

As of June 30, KWW has 206 market centers (outside of U.S. and Canada) across 38 regions. KWW has 8,075 agents collectively operating outside the U.S. and Canada, up 20.9% since the end of Q2 ’18.

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

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