RED Day 2022: From Austin to Uruguay, the Keller Williams Community Came Together to Serve

May 13, 2022

Every second Thursday of May, Keller Williams agents, leaders, and associates come together for a global day of service known as RED Day. Started in 2009 in celebration of KW board member Mo Anderson’s birthday, the tradition is a time to Renew, Energize, and Donate. This year, the Keller Williams community took these pillars to heart, with a variety of projects taking place across the globe. 

“We see our culture as the core differentiator to everything we do,” says kwx CEO Carl Liebert. “And, RED Day marks a singular moment each year where we pause and amplify the core beliefs we live out every day through service in our communities.”

Curious to see what everyone has been up to on this wonderful day of service? Here are some snaps from RED Day 2022. Don’t forget to share your own RED Day 2022 project wins in the comments section below.

Related reading: Your Checklist for the Best RED Day Ever (And One Inspiring Story to Get You Through the Wait)


This year, the KWRI HQ gang gingerly grabbed their protective gloves and trash bags and committed to cleaning up Austin’s parks. With multiple teams dispersed throughout the city, no stone was left unturned. In addition to parks, associates devoted their time to the Round Rock Area Serving Center, which supports families in crisis, and the Austin Humane Society, a non-profit pet adoption center. Habitat for Humanity and the Zilker Botanical Garden were also served by in-person teams, while those choosing to stay remote wrote letters of care for community members who share the KW culture of care and giving. 

Austin Humane Society

Zilker Botanical Gardens

Park Clean Up

KW Around the World

KW Vaca Valley, California: Delivering food donations and beautifying veteran housing.

KW Milwaukee: Tree planting and garden cleanup.

KW Poland: Party for Ukrainian children.

KW Czech Republic: Kids Day for Ukrainian children.

KW Uruguay: Blood drive, garbage clean up, and gardening at a local youth center.

KW Puerto Rico: Beach clean up.

KW RED Day in the News 

Keller Williams Realty “Red Day” services local community
Acadiana Live: KW Red Day
Keller Williams holds day of service at Frank Callen Boys & Girls Club
Area business shows out for ‘Red Day’
Realty group gives back to community
Local ‘KW’ realtors give back to the community with ‘RED Day’

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