RED Day 2021: KW Agents and Associates Come Together for Global Day of Service

May 14, 2021

Since 2009, Keller Williams agents, leaders, and associates have taken the second Thursday of May to flood their communities with care – whether it be through labor-intensive acts of service, monetary donations, or a combination of both. “A proud annual tradition, RED Day is when the heart of our KW culture shines bright, as we give back in truly amazing ways to the communities we serve,” said Carl Liebert, CEO of kwx, the holding company of KW. “It’s a prime moment for our more than 190,000 agents and leaders globally to give where they live.”

On May 13, 2021, the global KW family beamed with RED Day pride as they collected food donations, cleaned up local parks, revitalized public spaces, and much more. Take a peek at some of the wonderful projects that took place during this year’s event, and share your own in the comments section. 


At the KWRI Austin-based HQ, the team renewed, reenergized, and donated across four community-centric projects. Associates got their entire families involved in writing KW Love Letters to health care workers and any other heroes they wanted to express their gratitude to. Last year, the team also wrote more than 1,400 letters to first responders, grocery store workers, and nursing home communities. At the KW Cares warehouse, volunteers helped reorganize and take inventory. 

In addition, associates were excited to run this year’s food drive, with options to monetarily donate to Feeding Texas, or volunteer in person with Mobile Loaves & Fishes, delivering meals to residents. Lastly, some members of the KWRI family showed love to Austin (and beyond) by partaking in a citywide cleanup effort with self-led cleanups.

U.S. and Canada 

Between improving the lives of fellow community members, bringing joy to our canine friends, and pouring into their natural surroundings, agents and associates in the U.S. and Canada regions covered a lot of ground during this year’s RED Day. Here are some photos from the local events.

KW Park Views

KW Westfield

KW Realty East Boca

KW Westlake Village

KW Elite

KW Urban Dallas

Keller Williams Realty Southwest Associates

KW Raleigh

Keller Williams Gulfside Realty 


Keller Williams Worldwide

Across our 50+ regions, Keller Williams Worldwide extended a glimpse of the Keller Williams culture within their own communities. From Thailand to Jamaica and Greece to Southern Africa, here is a peek into the international projects which took place on May 13.

KW Thailand: PPE Drive

KW Thailand

KW Portugal: Blood Drive, Restoring a School Building, Food Drive and Mural Painting

KW Jamaica: Food and Supplies Drive for Children with Disabilities

KW Greece: Park Restoration and Supplies Drive

KW Aruba: School Drive and Beach Cleanup

KW Spain: Food Drive and Trail Cleanup

KW Morocco: Toy Drive

KW Belgium

KW Southern Africa: Food and Supplies Drive, Restoration and Gardening Project

KW RED Day in the News 

If you’d like to learn more about local targeted RED Day projects, read through the following media coverage.

Keller Williams NYC Raises $10,000 for Charity via “Red Day” Events
KW City Life Realty Uses Day of Action to Clean Up Community, Feed First Responders (TAP into Jersey City) 
Keller Williams helps out VINES to plant community gardens (Binghamton Homepage) 
KW performs ‘Red Day’ in Porto Santo ( 
RED Day: waste collection on the bank of the Henares river organized by KW Habita2 (Alcalahoy) 
Keller Williams Realty volunteers at Helping Hands for RED Day (Blue Ribbon News)

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