$90.6M New Jersey-based Parlay Group Joins Keller Williams (KW)

July 16, 2025

The Parlay Group has joined Keller Williams® Village Square Realty, a KW® affiliated franchisee (brokerage) in Ridgewood, New Jersey. In 2024, Parlay Group sold 263 units, equating to $90.6 million in sales.

Anthony Zito and Hipolito “Hip” Touron cofounded the Parlay Group. The Parlay Group has 12 agents and two staff members.

“We are thrilled to welcome Anthony and Hip and their exceptional agents of the Parlay Group to the KW family,” said David Lotan, Co-Team Leader, Keller Williams® Village Square Realty. “Their track record speaks for itself, from high-volume production to a culture of mentorship and customer service.”

Anthony Zito

Zito, a former stockbroker, has closed over $100M over the past decade in residential sales by combining data-driven strategy with concierge-level service across New Jersey.

“We chose to join Keller Williams because the model ‘by agents for agents’ is authentic,” said Zito. “The team structure is unlike any other real estate company and allows us to easily scale while continuing to increase the value add for our agents and clients.”

Hipolito Touron

Touron has individually closed over $65M in sales and leverages 15 years of business and negotiation experience to deliver exceptional service across luxury, investment, and first-time homebuyer markets.

“We believe that leaning into KW’s best-in-class training is paramount in today’s market as things shift in the marketplace,” said Touron. “Additionally, as we continue to grow, we’re focused on using AI and technology to maximize our time to dedicate it back to our clients.”

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